You know how we often wish we could get paid to eat good food, visit cool places and have a glam squad to look all fleek? Well, Nicole sort of has that job! She once wrote in my high school yearbook that I could win a Pulitzer prize for writing.

I must have laughed when I read that because she was the writer! She was the one who, with her instantly recognizable handwriting filled notebooks from cover to cover with short stories and almost full-blown novels with intricate plots. I wasn’t quite sure how she could be so creative. She may have introduced me to John Grisham – and we’d generally have a good time talking about his legal thrillers. At that point, we’d also thought we’d be lawyers.

Interestingly, we got called to the Nigerian bar on the same day – but law wasn’t just it for Nicole – the sober profession couldn’t contain her creativity.

In the past few years, I’ve proudly followed her career story and I’m super excited that you get a glimpse into her work life.  Some days she’s writing, some days she’s speaking and other days she’s behind the camera!

Nicole Asinugo - Editor

She shares why it isn’t all glam, how she got the dream job, what’s she’d do if she never had to work and so much more!

Fun fact: She loves reciting movie scenes and can do entire monologues of her fave movies (I’ve seen some, shes’s good!). She used to be a die-hard fan of Made in Chelsea and genuinely enjoys American reality TV. Her dad’s nickname for her is OTB meaning  ‘Only The Best’ and she has this tattooed on her left wrist!

Now to her work life. Enjoy!

1. My alarm goes off…

At 6am on Mondays and 6.30am on every other day of the week. I usually wake up about 5 minutes before my alarm, but it’s that sweet in between place where you’re mind isn’t fully awake but you’re aware of your surroundings. I’m a snooze button kind of girl and even if I’m semi awake; I enjoy the extra 15 minutes of complete laziness. I take a shower, brush and all that jazz and then I sit at my desk and put my face on. I usually wear a full face of makeup every day and it takes me about 30 minutes when I’m rushing and 45 minutes when I’m watching the Real Housewives of Atlanta. Don’t judge. Once my face is beat, I pick out my clothes, my wig (it’s a whole look), say a prayer and leave the house.

Nicole Asinugo - Career

2. I get to work via…

Car. I had to get a driver a few months ago because I had some issues with my back. My back is fine now but let me tell you something – once you enjoy the perks of being driven around in this crazy Lagos, you can never go back. I use the time to read my novel or just sit and think… I love it.

3. I  am responsible for…

Well, according to my official job description, I am the Lead Editor of the Ndani Lifestyle blog and a Content Producer at Ndani TV. So, I basically run the blog – create and manage our content calendar, source contributors, edit and proof read articles etc.

I also produce some shows on Ndani TV like Real Talk Season 2 and a really fun show called TGIF. Over time, my role has expanded to a lot of Guaranty Trust Bank special projects (the bank owns Ndani TV). I am responsible for a lot of the content creation for GTBank Fashion Weekend and GTBank Food and Drink.

This keeps me really busy and sometimes I’m not quite sure what my job description is but I go with the flow and try to enjoy it.

4. I got the job …

I couldn’t quite articulate but always knew I wanted. I studied Law at University and I think I knew it wasn’t for me during my first Land Law lecture. I was genuinely paying attention but I couldn’t keep up with what the lecturer was talking about. I found all the terminologies exhausting and boring and I instantly wanted to change my course to something else. I was really good at English and Literature and History in my secondary school and A Levels but Law just felt really… bland.

After University, I knew I wanted to be a writer but I didn’t know where to start. So, I went for a course at London School of Journalism. However, that too didn’t feel like the right fit because it was very much about serious journalism and investigative reporting. I tried to like it but it didn’t do it for me. I came back to Nigeria and worked as a news writer at Channels Television for a year. It was an interesting experience but again in terms of my writing, I felt very limited. When you are writing about the news you can’t say ‘An eerie silence swept the room as the President addressed the crowd’. You have to say ‘The President addressed the crowd’. Done. No drama, no fun, no me.

And then, I watched Mad Men. And I saw that people created ads for a living and I thought ‘Oh my God, I can do that – that’s what I want to do’. My sister found out the agency that Mad Men was based off – DDB – had an office in Lagos. And the rest was history. After three years of copy writing at DDB, I had started blogging on the side. Being exposed to art directors, graphic designers and photographers really lit up a creative flare in me and I started creating cool content. I would send emails to magazines like Guardian Life and just give them content which they always happily published.

Then one day, my former boss at DDB told me Ndani TV was looking to start a lifestyle blog and asked me if I would like to interview for the role. My first interview was with the Head of Production and Creative Director of Ndani TV. The second and scarier interview was with the then Head of Corporate Affairs at GTBank and after a few days, I got a call, that I got the job.

It was really life changing for me because it was a management role (a major step up from my DDB days) and it was everything I felt like I was interested in on the side, but now I was getting paid to do it for real.

Nicole Asinugo

5. My typical day at work

I don’t think I have a typical day. It really depends on the project I’m working on. If I am shooting or sourcing content, I probably won’t be in the office for longer than an hour. The projects I’m working on really dictate how my day goes. When I am focused on Ndani Lifestyle, my day consists of checking the content calendar for the day, meeting with my very small team about new content ideas and updates on whatever articles are pending. I check the traffic of the previous day and keep notes of what content did better. After that, I start creating.

But if I’m working on an Ndani TV project, my day can just literally be reading or editing scripts the entire day.

I also spend quite a lot of my time at the bank. They have several projects I find myself involved in, so I could be just listening in at a meeting and offering creative business solutions for them or coming up with a PR or content plan for an event. It really varies.

Most people assume that my job isn’t 9-5 because I’m posting coffee or lunch on Instagram at odd hours. But, my job is actually an 8 – 6 (we’re owned by a bank, remember). However, because of the nature of my role – I have to go to these ‘lifestyle’ places in order to get great content. It is nice though, I can’t even lie – sometimes, I’m reviewing a restaurant (eating to my heart’s content) and I think to myself “How is this your job?”.

6. My most memorable moment on the job so far has been…

Seeing my name on a storefront at GTBank Fashion Weekend. Some members of the PR team were rewarded with their names on the façade of the event and it was just really cool to be acknowledged. Sometimes, I suffer from the ‘imposter syndrome’ and I feel like I don’t know what I’m doing. So, seeing my name in bold for the world to see made me really feel like an integral part of a team.

Nicole Asinugo at Ndani TV & GT Bank. Story Teller and Content Creator

7. The worst part of my job.

I think the fact I have no say on what kinds of projects I work on. So, I could be writing about food today and then tomorrow, I find myself editing a corporate profile or the bank’s website content. However, at the same time it makes me a stronger writer because I’m not just doing one thing. It definitely feels like the worst part but I know in the long run, it will actually be the best part.

8. The perks and best part of my job…

I get a lot invites to events and get to discover new places all the time. I was on holiday recently and my friend sent me a messaging saying “Please use your Ndani magic and get me tickets to Davido’s concert”. Lol. I wasn’t able to get her tickets – I guess my magic doesn’t work for Davido!

Nicole Asinugo

9. One misconception people have about my job is that…

It’s laid back, glamorous and all I do is sit in coffee shops and write a little bit while I sip a latte and eat a croissant.

10. If someone wanted a career like this, I’ll advise them to…

Create. The only way to show you are creative is by creating. You can start a blog in seconds. You can come up with an idea for a photo-shoot and beg a photographer to shoot it for you. You can go to a restaurant and write a review. Create, create, create. Then identify a platform that you like or admire and send them an email with a link to all your awesome creations. Somebody will see that email one day and call you. Facts.

Nicole Asinugo - StoryTeller Expo 2020 Dubai

11. After work I…

It depends. If it’s a particularly stressful day, I’ll go have a drink somewhere with friends. But, I do that less and less now. I think I enjoy getting home early enough and just spending time alone. I de-stress by watching mindless American reality television and I try to do no work. I always shower before bed (it makes the sleep 5x sweeter) and then I read a novel until I fall asleep. I do sometimes have side projects, so after work, I tend to focus on those – but that’s not all the time.

12. What I love the most about a 9 – 5

The purpose I feel every day. It helps me get up easier knowing that I am required to be somewhere. It disciplines me in away I definitely need. If I worked for myself, I doubt I would ever set an alarm at 6am. For what? Snoooooze.

Nicole Asinugo

13. If I ever quit my job or if I never had to work, I’d go on to…

To be a full time writer. I have always wondered how it would feel to just wake up… go to my home office and… write. Write a screen play, write a novel, a collection of short stories… anything. In my perfect world, I am a writer who actually writes.

14. One career I’m genuinely curious about and might try in my second life.

Acting. I love films and actors and I’m always so moved by strong performances. I would love to be a Viola Davies type of actress you know – intense, unapologetic, strong. Yeah, in my next life, I would be an actress.

Nicole Asinugo, Screenwriter

I had a huge laugh when she explained why news writing was pretty boring! Can’t spice it up much can we? I enjoyed this so much and really like the fact that although she couldn’t articulate her dream job – just doing what she loved got her that dream job. Sometimes it’s hard to put on paper what exactly we want and how we want it. But if we pursue our passions + hard work, it’s bound to come!

What do you think?


Kachee.. Xx

pS: At the time of publishing this, Nicole had just moved on from this role to StoryTeller (yes that’s the actual job title) at Expo 20202 Dubai – but I thought it was too good to let it go!


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  1. Ibilola

    March 5, 2018 at 07:56

    I always look forward to the career posts. Thanks for sharing Kacheetee!

  2. middleclassnigeriangirl

    March 5, 2018 at 10:03

    YayyyyyThe career posts are back!Her job does sound glamorous but as she rightly explained, we can’t be fooled into thinking it is.I’ve learnt that nothing good comes easy so all work is not easy.Nailed it again!www.middleclassnigeriangirl…

  3. Demilade

    March 5, 2018 at 13:30

    Loved watching her on Real Talk and enjoyed learning more about her. What she said is so true, sometimes you can’t articulate what you want but you know it when you see it or feel it! xxCoco Bella Blog

  4. Evita

    March 5, 2018 at 15:34

    Hi Kachi!! Been ages.The blog looks so much better than the last time I visited. I had the privilege (yes, it was a privilege) of working briefly with Nicole during the maiden edition of the GTBank fashion weekend in 2016 and I learned so much in such a short time. Nicole is an awesome writer. She’s really funny and relatable and I wished I had worked longer with her. Loved every bit of this interview. Feel like I know her way better than before after reading. Well done Kachi. I wonder how you’re coping with motherhood and blogging. You’re doing great.Well done again!

  5. Mzcharidee

    March 5, 2018 at 15:35

    I enjoyed reading this, imagine your job being fun, so kachee what’s the update on her new designation.

  6. Unravelling Nigeria

    March 5, 2018 at 16:01

    I follow Nicole on Instagram and absolutely love her.I can also relate to the feeling of not being able to articulate what you want your career to be on paper but I’ll definitely know it when I see

  7. Olaa Bobade

    March 5, 2018 at 16:48

    Loveee this post so much I’ve saved the offline version of it. Rereading it is paramount. I’m off to look for and follow her on Instagram. xx

  8. Madeline Wilson-Ojo

    March 5, 2018 at 18:39

    I actually savourd every word of this post! She literally has my dream job (well, at time of posting). I also loved how she described why she news writing was not for her. What is Nicole up to now?

  9. 'Dara

    March 5, 2018 at 19:40

    I love love this post! I like that it is a little different from the regular. It’s great that she found a job that perfectly suits her personality!

  10. Desire Uba

    March 5, 2018 at 22:11

    Gosh, I love this post!! It gives me so much joy constantly seeing people living their dreams. I love the fact that her job is diverse but still unified. It is pretty enthralling to witness how happy she is.I do wonder what Nicole is up to now, I really want to know.Thank you for sharing Kachee and Nicole!

  11. Dee Olateru

    March 5, 2018 at 22:53

    Yay My fave series is back. I see a theme with people unwinding with reality tv (real housewives), I’m in good company. I don’t really know her so this was great! I think its easy to look at people and assume how easy/fabulous it looks but we might discount the grind behind it all, I love that she speaks to this! Viola Davis!!! Now thats a power house, I swear her even her breathing is intense, I love her! Hopefully we get to see her writing

  12. Ollielanya

    March 6, 2018 at 16:35

    I love Nicole, been following her on Instagram for a while now. My favorite part of this interview is the not so little advice she gave about just creating.I wish her great success in her subsequent endeavors.

  13. Jude Nnadozie

    March 9, 2018 at 16:01

    Awwwwh Nicole moved on???We were colleagues there for a bit. She cool.And, knowing the job, and seeing how you’ve written this, I’m totally proud of ya!

  14. RuthsTravel:Because I Believe

    March 16, 2018 at 14:10

    I really love that she didn’t stop till she was in her “happy place”; the place where she understands and believes she’s meant to bloom in. These sort of stories carry a lot of weight and significance for those who keep searching for the path that sets their soul free.Whether you’re a broad spectrum kind of person or a uni-directional human, it’s too essential to find where you belong, where you can give, and where you can receive to remain refreshed, alive, happy.Doesn’t matter how long, if you hang in there, keep believing, and working hard at your craft, you’ll find your place.Thank you, Kachee ❤, for telling stories that change everything.I’ve not been able to leave comments cause I’m almost always on the go these days but I love you and you really keep getting better!

  15. Oreoluwa Aremo

    June 12, 2018 at 09:29

    I adore Nicole’s work and I am glad to read more about her career. Writing brings so many people joy and I also can’t wait to start writing full-time.Love,

  16. Olayide

    February 18, 2020 at 10:39

    Loved reading this post. For someone like me who loves to write and wants to pursue it as a career, this was super encouraging.

    Thank you for sharing.

    • Kachi Tila-Adesina

      February 18, 2020 at 13:34

      Thanks for reading Olayide! Glad you found it helpful.